Bera Broidery – Creative Branding Work

Graphic Design / Visual Identity
Project Overview
Bera Broidery was a creative sub-brand within the Beraverse — focused on bridging streetwear aesthetics with decentralized culture. The project aimed to create a bold, recognizable identity that could live across physical merch, digital media, and community spaces.

The branding needed to be playful yet deliberate, aligning with the irreverent tone of the broader Berachain ecosystem. This included crafting iconography, color themes, and content-ready assets that would resonate with both crypto-native users and newcomers.
My Contributions
- Developed a visual direction combining embroidered aesthetics with Web3 symbolism

- Created assets for use in social media, drops, and teaser graphics- Designed limited-run merch concepts, including mockups for patches, shirts, and posters

- Contributed to the creative storytelling, ensuring visual tone matched project voice
The creative process started with visual research into embroidery styles, cult iconography, and Web3 meme culture. The goal was to merge handmade visual cues (stitches, patterns, texture) with futuristic and absurdist crypto symbolism. This duality gave the brand a distinct personality — playful but serious, ironic yet cohesive.

I explored a range of hand-drawn and vector-based styles to simulate embroidered forms in digital graphics, allowing for seamless scalability across print and screen. Each asset was designed with modularity in mind, ensuring consistency whether used on a hoodie mockup, social banner, or token drop post. The project showcased how unconventional textures and cultural layering can build a brand that feels grounded in community without losing creative edge.
Design Development & Execution